The Berlin based menswear label ‘Klaesi Holdener’ held their show at the coveted Paris Fashion Week. In the lead-up to the event I was asked to develop the graphical elements accompanying the show.

Wanting to challenge and reinterpret conventions of contemporary menswear, the label draws from a multitude of cultural and historical sources. I set out to capture this bohemian patchwork attitude; incorporating anachronistic graphical elements and imagery as well as developing a form of internal lore for the Berlin brand.

Next to a series of digital components, the project also saw the creation of different print products such as pamphlets and posters for the occasion.